Kids Rights

Move the world with Kids Rights

For the campaign Move the World with Kids Rights, I was campaign manager and well-known rappers like Lil' Kleine, Ronnie Flex, Bokoesam and Lange Frans called attention to the fact that 57 million children worldwide cannot go to school. The goal of the campaign was to make high school students aware of the fate of children elsewhere in the world where education cannot be taken for granted. Part of this campaign included a raid by these rappers on a high school where they closed the doors and gave a unique surprise concert to help make school days a reality for children who have no education.

Also, rapper Lil' Kleine along with other high school students met Malala Yousafzai. Malala was shot in the head on her way from home to school in Pakistan. She received the Children's Peace Prize in the Hall of Knights in The Hague and met with these high school students beforehand.

Guerrilla Concert

On a Monday at the Calandlyceum in Amsterdam, rappers Lil' Kleine, Ronnie Flex, Bokoesam and Lange Frans closed the school doors. At the bells of 9 a.m., rapper Bokoesam's voice sounded through the intercom: "We hereby take over the school and close the school doors! Report to the schoolyard!". A special moment for Bokoesam because he himself had attended this school! Over 1,700 students flooded into the schoolyard where a surprise concert awaited them. Students were asked to donate their profile picture on the spot and use social media to call on all their contacts to do the same! Each profile picture was worth an autograph and €1.50.