Media Luna was asked by KidsRights to produce a campaign for education for all young people worldwide. This campaign involved collaboration with TopNotch.
In campaigns, you tell one big story with one message using all the smaller stories. Stories that become visible in commercials, in ads, in reports, on social media. Stories that tell the big story, but in different ways. An advertisement tells a different story than a reportage on television or the Internet and yet all those stories have to tell that one big story. In campaigns it is important to translate and guard this big story, that one message, in the right way. And to do this with the right partners.